How to Find the Ranking Gaps Your Current Maps Analytics Is Missing If you are relying on the standard “Performance” tab in your Google Business Profile dashboard to measure your success, I have some difficult news for you: you are looking at a lie. Or, at the very least, a highly sanitized version of the…
How to Spot the Small Errors Killing Your Google Maps Click Volume How to Spot the Small Errors Killing Your Google Maps Click Volume In the high-stakes world of local search, visibility is often mistaken for victory. As a Local SEO Consultant and Google Business Profile Product Expert, I’ve seen thousands of businesses achieve the…
Why Standard Rank Tracking Fails to Measure Real Local SEO Success Why Standard Rank Tracking Fails to Measure Real Local SEO Success Picture this: You are sitting in your office, staring at a monthly report from your SEO agency. It says you are “Rank #1” for your primary keyword. You feel a surge of pride…
Why Your 10,000 Map Views are a Lying Metric I’ve spent years in the trenches of local SEO, and if there is one thing that consistently frustrates business owners, it’s the “Vanity Metric Trap.” You log into your Google Business Profile (GBP) dashboard, see a massive spike in “Impressions” or “Map Views,” and wait for…
